Autumn / Winter 2026 - Campaign Mock Ups
What menswear could look like next year...
After extensive research into the current climate of the world, I have mocked up some campaign design ideas to show how Charles Tyrwhitt could look this time next year.
Given the chaotic nature of our current climate, people are likely to retreat back to a need for simplicity. With the rapid rise of AI, human connection will be more important than ever. We often form lasting human connection by sharing stories with one another.
Please see below my take on a ‘Stories’ campaign.
The Modern Man
Masculinity is a term which has been frequently mentioned in the media of late. With the release of shows like Netflix’s ‘Adolescence’, and Andrew Tate’s very public trial, it has become a tricky topic for some of us to navigate. But it needn’t be, the Charles Tyrwhitt customer is a man who balances a successful work life, with a hectic family home life. This is what I would call modern masculinity. Both his office based job, and his role at home make him successful in life, the following ideas aim to communicate this.
Please find below the ‘I am’ campaign.
AI Generated
To help visualise our concepts for this season we used Chat GPT to draw up images of ideas we were bouncing around for the brand. The following images were generated by myself, for a potential golf campaign merging the office and the golf course.
