The AW24 flannel range was a last minute addition to the range. As a design team we noticed in our research that flannels were an opportunity present in the market which we didn’t cover in our casual shirts offering.

As this range was not planned, our Pointcarre designer was not scheduled to be working during this time, this meant I was given the opportunity to learn the CAD software (please see below) and create all of the check designs for our first flannel shirts range at Charles Tyrwhitt.

The designs were based on the market research boards from the design team, with a focus on the American market. This was a great skill for me to gain, it meant I learnt how to create and visualise pattern repeats, as well as understand how colours interact with one another within a design.