SuperLooper - Group Project
Up-cycle Design
& Social Media Campaigns
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The Brief…
To create up-cycled designs which can be produced as prototypes and/or produce your own range of over-printed garments and, ideally, design & create a social media and PR campaign to promote this range of products and ideas.
Our Team
Emily Sizeland - Project lead
Megan Stratford (me) - Research and Graphic Design
Lydia Hopkins - Concept designer
Henry Shen - Environmental manager
During my final year, I completed a 6-month work placement with SuperLooper, a circular economy baby clothes rental service. I worked as part of a small design group to create graphic designs and marketing campaigns for the brand.
Branded Patchwork
By creating graphics and printing them onto scrap material you can cover imperfections on garments to keep them in the loop. This is how ‘The Loved Again Range’ was born.
The Loved Again Range
Patchwork Waistcoat
Social Media Campaign
Trends Forecasting Research
Based on research from WGSN
After identifying patchwork as an up and coming trend for 2022, our design challenge was how we could use material from old garments to make something usable and desirable. This is how the patchwork waistcoat was born.
Social media campaign displaying behind the scenes of the project.
#circulareconomy
Branded Patches
Social media campaigns
Reference Available Upon Request:
Jenny Barrett
SuperLooper
jenny@superlooperlife.com