Video.
I create and edit video content for social campaigns in my current role, including influencer-led content that enhances brand engagement across social platforms.
Linen socials.
Using best-selling ranges alongside a younger influencer helped position the brand in a more aspirational and accessible way for new audiences.
Fast-paced editing and quick transitions were used to increase watch-through rates, boost engagement, and maximize potential reach across social platforms.
Engagement.
The unexpected motorbike reveal was designed to create a strong visual hook, drawing attention to the content while subtly showcasing the product styling.
The seamless looping edit encourages repeated views and longer watch times, helping drive engagement and improve overall content performance.
Longer Form.
This 2.5 minute edit brings together a series of model-led clips focused on showcasing the clothing in motion, highlighting fit, texture, and styling details. The edit is designed to evoke a sense of confidence and ease, capturing the feeling of looking good and feeling comfortable in the pieces.
Created with versatility in mind, longer-form content like this can be used across in-store screens, social platforms, and adapted for web banners, helping to extend campaign storytelling across multiple touch points.